Students of KSMS take lessons on e-waste recycling

Mail News Service

Jamshedpur, Sept. 25 : Jusco in association with Hulladek Recycling have embarked on educating school students on the importance of e-waste recycling and its hazardous effects. An awareness session and a collection drive waslaunched at Kerala Samajam Model School in Golmuri where more than 350 students attended the two hour long session.

E waste management centrededicated by JUSCO in collaboration with Kolkata based company Hulladek Recycling at Birupa road in Sakchi is getting an overwhelming response. According to Hulladek Recycling, Jamshedpur generates about 1500 – 2000 metric tonnes of e-waste annually. So, if any one wants to give away their unused electronic waste, one can go at the centre and deliver the waste there. One has to fill a form, record keeping and also to ensure that the products are not stolen. As per the rate chart, the centre will then transfer the amount to one’s bank account. Laptops, notebooks, notepad computers, cellphones and its spare parts cost Rs 78.8 per kg including GST while television sets including LED and LCD cost Rs 15.8 per kg. Refrigerator and washing machines cost Rs 10.5 kg.

Students of class VII and VIII along with senior students who are office bearers of various school and activity clubs and teachers participated in the session.

” This is really innovative way to educate students. They will learn how to make use of e-waste,” said principal of Kerala Samajam Model School, NandiniShukla.The school will therefore have a collection drive and awareness every couple of months.

An official said that socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens, including those in the bottom of the pyramid.

It may be mentioned that India is one of the fastest growing economies of the world and the growth in PC ownership per capita between 1993 and 2000 was 604 per cent, compared to a world average of 181 per cent. India, the second most populous country with over 1 billion people is gradually becoming the major e-waste producing countries in the world. Also the illegal import and the unauthorized recycling of e-waste in India as other developing countries are emerging as a newenvironmental challenge at the present moment.