New Delhi : The Government of India’s wall calendar for 2014 was released today by the
minister for Information & Broadcasting, Manish Tewari. Secretary (I&B) Bimal Julka, Pankaj Pachauri, Communications Advisor to the Prime Minister. Other senior officials were also present on the occasion.
The theme of the calendar is based on “Bharat Nirman and other flagship schemes of the Government”.
Speaking on the occasion, minister for Information & Broadcasting, Manish
Tewari said that the calendar, as a tool of communication, played an important role in
disseminating information on the policies of the government. This was despite the
fact that media platforms were enhancing their reach through digital means of
communication.
He said that calendars have a special place in the Indian context. The calendar
ensured that the awareness of the flagship schemes reached the doorstep of every
citizen especially as the objective was to showcase images of rights, “Haq for the
common man”. This initiative of the government was a step to make the people aware of
policies that aimed to achieve inclusive growth in the governance process.
Tewari further added that the people residing in rural areas always have the
passion for wall calendars. The calendar brought out by the government could serve as
an important source of information to them. As a publication, it integrated information
on key flagship schemes of the government. It was published to cater to not just the
corridors of Delhi, but also to the information needs of every Panchayat in the
country.
Earlier, speaking on the occasion secretary, I&B, Bimal Julka elaborated upon
the key initiatives of the ministry during the past one year. Some of the key initiatives
touched upon included setting up of the new media wing, the social media initiatives of
the ministry across different platforms, the Bharat Nirman Campaigns during phase 1
and phase 2, digitization, Review of Cinematography Act and the National Film Heritage
Mission etc.
Over the years DAVP has been successful in developing a composite broad-based
social advertising brand the “Bharat Nirman,” which caters to disseminating information
of various flagship schemes and other welfare programmes and the achievements of
government of India. The visual portrayal in the 2014 calendar too is based on this
composite branding.