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XLRI teams up with Talentedge to launch e-MDP Course in digital marketing

Jamshedpur, Jan. 14: Jamshedpur-based B-school XLRI in technical collaboration with Talentedge, one of India’s leading online interactive education companies, will launch a Specialized Online Certificate Programme in Digital Marketing for professionals who are employed into marketing, advertising, branding, communications or sales domain. The registration for the course is open till January 31, 2016.

The course titled e-MDP Course has been carefully designed with the objectives to provide an in-depth understanding of what constitutes digital marketing and the skills required to run a digital marketing program, and to help understand the role of digital marketing in the larger context of marketing, business and industry and be exposed to the strategic use of it as a measurable, actionable and effective marketing program.

The programme aims in training candidates to (i) understand the basics of digital marketing; (ii) develop a comprehensive digital marketing strategy; (iii) appreciate how to use new media such as mobile, search and social networking; (iv) know the measurement techniques used in evaluating digital marketing efforts; (v) learn the importance of ongoing reading and following of industry publications given the dynamic and rapidly changing digital landscape; and, (vi) understand the ethical and legislation impacting digital marketing.

Speaking about the program, Prof. Arpita Srivastava, faculty, Marketing Area at XLRI- Xavier School of Management said, “In today’s world social media and digital marketing are playing vital roles. Business heads and others those who are into the marketing of their product will get an insight on innovative marketing channels and leverage the online medium for growth of their business.

Using case-based pedagogy, along with live lectures, interactive sessions, project work etc are integral part of this course to ensure active participation. The programme is specially designed for professionals managing the marketing function, as well as those looking forward to in the larger context of marketing, business and industry, and be exposed to the strategic use of it as measurable, actionable and effective marketing programmers.”

The course module spread across 15 weeks (4 months) will be held through live lectures by XLRI faculty that will be beamed online via the Internet to students on their desktops/ laptops or classrooms using Talentedge’s Direct-To-Device platform. Beside lectures, case studies, interactive sessions, project work and class exercises, students would also get an opportunity to work on live projects and presentations.

Aditya Malik, CEO Talentedge, said, “We are pleased to launch the Executive Programme in Digital Marketing in our bouquet by combining Talentedge’s technological prowess with XLRIs expertise.”

A press release issued by the B-school stated that candidates will undergo an enriching experience through this direct-to-device education suite with real-time interactive and participative virtual classroom sessions.

The short duration multi-functional digital marketing program will enable participants to gather a comprehensive understanding of the dynamic digital world while enabling career progression for them.

Talentedge’s technology would enable the learners to attend the programme from any location, as long as they are connected online.

The course fee for the programmes is Rs. 70,000+ Tax and is payable over twoeasy installments.

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