TATA SIA christens its airline Vistara

Jamshedpur: TATA SIA Airlines Limited (TSAL) today announced that the much-anticipated brand name of its new airline will be Vistara.

Vistara is expected to start operations in October, 2014, aims to transform the air traveller�s experience. Headquartered in Delhi, it will take delivery of its first plane, an Airbus A320-200, in September and plans to increase its fleet to 20 aircraft, including A320neos, by the end of the fifth year of operation.

Prasad Menon, Chairman, TSAL, said, �Today is a momentous day for the Tata Group and Singapore Airlines. Vistara will redefine the way we travel in India. I can confidently say that Tata�s and SIA�s legendary hospitality standards and service excellence will make Vistara a natural choice for passengers�.

Dr. Mukund Rajan, Member, Group Executive Council and Brand Custodian, Tata Sons, and Director, TSAL, said, �All of us at Tata are extremely pleased to have witnessed the coming together of all the elements that have led to the realisation of Vistara, a long cherished dream for the Group that pioneered civil aviation in the country. The creation of a new full-service carrier is a matter of great pride for us�.

TSAL also unveiled the uniforms of crew and staff. Designed by the well-known duo, Abraham & Thakore, the ensemble captures the spirit of Vistara�elegant, practical and embodying the best of the Indian tradition.

PheeTeikYeoh, CEO, TSAL, said, �We aim to deliver a seamless experience via personalisation of services for guests who travel with us. Our core belief is that we will be intuitively thoughtful about our guests� needs from the time they contact us to the time they leave the airport. Whether they are leisure or business travellers, we would like to make a significant difference at every stage of their air travel experience, and truly bring back the joy of flying�.

PheeTeikYeoh added, �We aim to build an emotional connect with our guests, through our service excellence delivered by the best people, supported by best in class technology and processes. Vistara will redefine industry standards and aim to be the finest full-service airline of choice�.