Jamshedpur, Oct. 17 : Dhanteras, which marks the beginning of Diwali, is a time when people loosen their purse strings and go on a shopping spree. This time was no less that the previous years.
Usually, it is the jewellers who cash in on the gold rush. However, this year the electronics goods dealers were seen making merry as products like LEDs, music systems and iPhones were in demand. Some even opted for cars and two wheelers.
“A new trend has emerged where people are opting for electronic gadgets. The idea goes well with working professionals who wish to buy a items that will be useful in everyday life. The electronic good sales have shot up by 60 per cent this season. There are also some great festive offers,” said Raja Singh, proprietor, National Electronics.
It may be mentioned that Dhanteras is also called Dhanvantari Trayodashi. It falls on the thirteenth lunar day of Krishna Paksha in the Hindu month of Kartik (October November). The word ‘Dhan’ signifies money or wealth. On the day of Dhanteras, people worship the Goddess of Wealth (Goddess Lakshmi).
Since Dhanteras is associated with the worship of Goddess Lakshmi, it is a very important celebration in the homes of the mercantile community. In Jamshedpur, houses and market places wear a festive look on the day of Dhanteras and market places are abuzz with people all around.
“I prefered a LED TV to an expensive piece of gold jewellery this time because the new range of television sets are the latest range,” said a buyer.
Since Dhanteras is considered to be an auspicious day, people wait for this day to buy new vehicles too.
“People want their cars to be delivered on Dhanteras. On this day our sales soar and there were a large number of bookings too. Our showroom was packed with people,” said an official of Motor World.
However, jewellery shows continued to attract buyers in large numbers. People were seen buying the latest designs gold and diamond sets.
People pour in from the surrounding districts and villages to join the shopping frenzy, travelling long distances in the city.
Rakesh Prasad, a native of Chaibasa, who has come to buy clothes and jewellery for Diwali with his family, says that he looks forward to the annual shopping trip to the city. “The festive mood and joy of shopping with the family overshadows the crowds and parking hassles,” he notes.
With the crowds set to increase as Diwali approaches, many textile showrooms in the city have installed additional air-coolers and have provided water dispensers on every floor.
“We have stationed people at specific points with microphones so that people who are separated from their family members can be paged. With the number of shoppers set to increase, we are working round-the-clock to provide customers with a pleasurable shopping experience,” says a salesperson at a textile showroom.