Jamshedpur : Centre for Bharatiya Marketing Development (CBMD), a wing of Swadeshi Jagaran Manch, is all set to organise Swadeshi Mela from October 18. The members of the Swadeshi jagran Manch released the Swadeshi Mela souvenir at its office in Bistupur today.
The members on the occasion of its souvenir release today said that the fair will be organised between Oct 18 to oct 25 at the Gopal Maidan in Bistupur.
It has been a tradition of Swadeshi Mela to be organised at a time between Dussehra and Diwali.
The fair is expected to have 300 kiosks promoting locally made handloom and handicrafts, food items like pickles and snacks and also accessories like handbags, footwear and decorative products.
The mega fair which is aimed to promote country made products from cottage industries and other sectors is slated to have over 300 stalls comprising an array of handloom, handicraft and other products.
The mela also aims to draw the limelight towards 100-odd artisans from different states of India who cannot afford to go for publicity.
There will be some demonstration too where visitors will be able to see making of puppets and other handicrafts. The Swadeshi mela every year has been promoting the usage of medicinal plants for minor diseases.
Over artisans from Rajasthan, Uttar Pradesh, Gujarat, Jammu and Kashmir, Chhattisgarh, Odisha, Tamil Nadu and Madhya Pradesh will display their products, government agencies such as District Rural Development Authority and NABARD will also put up stalls.
Panel discussions on the current industries will be an everyday feature along with folk songs and dances to woo people.
The organisers further said the Swadeshi Mela was intended to instill confidence in micro enterprise and self help groups. It would also highlight the achievements of Indian enterprise in the wake of growing globalisation.
” We always get good response from the city but it is more important to buy products which are manufactured in the country.
This year we planned it in advance and have also finalised the dates so that people interested in putting up their kiosks, majority of them Swadeshi products made in India,” said Manoj Singh, a member of Swadeshi Jagran Manch.