XLRI gears up for 44th Maxi Fair on 20-21 January

Jamshedpur: The 44th edition of the Maxi Fair is all set to unfold at XLRI on January 20th and 21st, promising a spectacular experience for approximately 10,000 participants from the city. Hosted by the Marketing Association of XLRI (Maxi), the fair boasts an array of events, including Art Attack for the creative minds of the city’s children, Mr. and Miss Jamshedpur pageant to showcase beauty and brains, Dance Mania featuring choreography, Master Chef to tantalize taste buds, Children’s Fashion Show, and a captivating dance performance, among other attractions. Various competitions will cater to all age groups, making it an inclusive event. The fair will also feature a selfie corner and a range of food and marketing stalls.

The highlight of this year’s Maxi Fair will be the presence of renowned Bollywood playback singers Shaan and Nakash Aziz, who are set to mesmerize the city with their enchanting tunes. Representatives from numerous companies across the country will actively participate in the fair, presenting their challenges. XLRI students will engage with the city’s residents in a playful manner, conducting research. The theme for this edition is “Marketing Mohalla,” influencing specially designed competitions aligned with the theme. The organizing committee aims to make this fair grander than its predecessors, ensuring a memorable experience for all attendees.