Jamshedpur, Feb 13: As soon as February dawns, the city starts preparing for Valentine’s Day to spread love all over. This time is no different, spirits undeterred by the Covid-19 pandemic, the city is all set for the V-Day. From online quizzes to food festivals, a lot is in store this season.
The La Gravitea, a tea cafe promoted by Jamshedpur-based businessman Avinash Dugar is conducting an online quiz, Be My Valentine. Every day one question is being asked in February the winners will be felicitated.
Extending the V-day mood over the weekend, several hotels in the city like Hotel Sonnet and The Alcor have a food spread that guarantees to spice up your date with not just significant others but also with family and friends.
“With slow music in the background with typical Valentine ’s Day motifs of red hearts, roses and candlelights. The general myth that Valentine’s Day is just for couples, we want a food spread that can be celebrated with families and friends too,” said manager of a hotel.
Markets are also flooded with mushy Valentine’s Day gifts to lure starry-eyed shoppers. Heart shaped candy boxes, cupid figurines, chocolate boxes wrapped in red ribbons and cuddly soft-toys can be spotted in every store. So much so, that the real relevance of the day is being diluted under the effect of growing commercialization. People indulge in meaningless shopping without giving adequate thought to what they are buying and for whom.
Several stores in the city have a range of Valentine’s Day special products such as key chains, fridge magnets, soaps, pattern tins, mouse pads, pens, postcards, bookmarks, coffee mugs, lampshades, tea candles, lights and so on.
This year too there is a range of adorable gifts that will tug at your heart strings. Teddy bears with ‘I love you’ tags on them, books of love quotes, photo frames, heart-shaped cuddly toys, coffee mugs with smooch imprints, a teddy bear enclosed in a 22 carat gold box, love-themed snow globes of different sizes, heart-shaped trinkets and accessories and so on seem to be the hot sellers.
“When love is in the air, it’s about music, chocolate and things that are closest to your beloved’s heart. We would like personalised gifts such as innovatively chosen music, handmade cards, collages and so on,” says a teenager, one among a bubbly bunch who are busy browsing the shelves for the perfect gift.

