Friday, April 19, 2024

‘Sitharamanomics’ after Vaccination

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By S.K.Nag

Efforts are not designed to decrease users’ inconvenience; instead, they will increase efficiency by deleting the unnecessary infra. When we started our pandemic journey, although we were a bit haphazard in our thoughts, we were all shocked to know the impact of Covid from multiple directions. It was not only infections alone. It was infections and many others ending up with an economic downturn, unemployment etc.


In our Pre Covid ABCDE economy (Agriculture, Bollywood, Cricket, Discount & EMI), we know how crucially we are integrated. But this Covid has changed the EMI world. Our population-led domestic economy has always taken us on the global front. We are the 2nd largest population globally, and our consumption is also relatively high with potential business relevance. So if we see our rise and fall historically, it is always a consumption-driven economy. Globally renowned business houses, therefore, cannot afford to ignore India, come what may.  

After so many months of pandemic-led lockdown, it supposedly crossed the peak, but not sure unless the cases are zero for three months. How often we think about our post-pandemic life would be adopting a new-normal or new-abnormal is a matter of concern. Corona has financially injured all of us collectively, resulting in a regressive economy. Not having any clarity of economic growth will come back to the pre-pandemic situation. Rationalization has been a widely accepted tool to shred the extras and to remain pandemic slim. Like others, we are engaged in finding out the NPAs and culling them with a phased approach. But time has come to look further deeper to examine more intensively to hit a business serendipity. More Rupees per rupee will be a new way of looking at business outflows.

Therefore, a slow but steady approach is imperative for the incumbent government. With this year’s budget and the new government in the USA, it will open up the door for the new economy, which will be historically remembered as ‘Sitharamanoimcs.’  
Our market structure will see a change where ‘Buying Online and Picking up in-store’ models (bopis) will be a new choice that India will see like global emerging trends. Consumers will be more informed due to the extensive utilization of social media and e-portal. The traveling will go through a sea change, which may not be the same as earlier. And in a nutshell, our new normal will be a new abnormal.


Vaccination started, and it will take some time to cover the desired number of injections to happen. This carpet bombing of the vaccine will be a mammoth job to be completed in a phased manner. To avoid defects without hurrying, this process must see a smooth and planned execution avoiding any undesired outcome at the end. This vaccine is an operation to strengthen our future economy. It will act as an unbreakable operating system on which the future economy’s new architecture will run.

(Author is Industrial Engineer, Fellow Valuer, Chartered Engineer, BEE approved Energy Expert and Industry Mentor. The views expressed are personal opinion of the author. He can be reached at saibal.iim@gmail.com)

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