Jamshedpur : Amidst cash crunch across the city, State Bank of India gifted a pink-label ( pink coloured) ATM to its women customers.
East Singhbhum deputy commissioner Amit Kumar, who inaugurated the pink-label (pink coloured) ATM Friday afternoon appreciated the initiative of SBI and suggested other banks to also follow it.
“We must hail the initiative. Women face problem standing along with men in queue and such novel step will certainly help women. Other banks should also take such steps,” said Amit Kumar.
On the occasion, SBI assistant general manager Rajesh Kumar Verma said that the step has been taken in view to provide convenience to women customers. Other SBI banks, which have surplus ATMs will also be asked to include it in pink category for convenience of women.
“As per our aim Pink label ATMs will serve exclusively women. The security guard near the ATM kiosks will ensure that only women take benefit of this facility. It is possible only where there are multiple ATM machines (more than one) in a kiosk so that one will cater for men while another will be exclusively for women,” said the AGM.
He admitted that they had been working on this for a while seeing women standing in queue at the ATMs.
“During the cash crunch we have seen problem faced by women while in queue with men and so we have decided to come up with such a facility. We had seven onsite (at the bank’s premise) ATMs under our main branch and out of this one ATM has been given a fresh pink colour and a board ‘ATM for ladies’ put on it. Our other branches, who have multiple ATMs will be asked to start such ATMs,” the AGM added.
Women who turned up to withdraw money were excited to see the novel initiative. “Standing in queue has now become a nightmare for me. I have to face awkward situations. I have an account with SBI Bistupur so I am really happy to see the initiative. This (pink label) ATM will be a boon,” said Rupa Jha, a housewife.
Meanwhile, with banks continuing to face cash crunch, East Singhbhum district administration is pushing to make commercial hubs in city cashless for convenience of masses. As part of this effort, two prime commercial hubs of city, Sakchi and Bistupur, will be made cashless by December 15.
“We are in touch with trade bodies like Singhbhum Chamber of Commerce and Industry in this connection and have received assurance for steps towards becoming cashless transaction with installation of point of sale machines (swipe card etc) and use of e-wallets.
The focus is on Bistupur and Sakchi and gradually expand it to other markets,” said East Singhbhum deputy commissioner Amit Kumar.