Jamshedpur: �Raise your voice, not the sea level�, this year�s theme by United Nations on World Environment Day gels well with our campaign Zimmedaar Nagrik Zimmedaar Shaher. To mark the occasion JUSCO organized series of event on 5 June 2014 across the town. The objective was to create awareness for a mass movement to plant trees and make Jamshedpur � a Garden City.
The day started at 6.30 am when Ashish Mathur, MD, JUSCO went to the Joggers� Park, Sonari for tree plantation drive. Children of Bharat Sevasharam Sanga put up a grand show and participated in the event.
The second programme was at Domohani (River�s Meet), Marine Drive at 8 am. Mathur along with Raghunath Pandey, President, JUSCO Shramik Union took part in the massive tree plantation drive. During good old days, Domohani was full of dense trees and used to look like a forest land. But over the years the trees have been cut and the area started being encroached. JUSCO took up the initiative and earmarked a large patch of land, almost 3.5 acres, for tree plantation.
Around 1500 tree saplings were planted to protect the land and convert it into a green zone. JUSCO has embarked upon this drive and has plans to plant 25,000 trees in this financial year. Citizens from across the town, social organizations, Bagan Area Vikas Samiti, Kendriya Varisth Nagrik Sangha, Jogger�s Club, people living in the vicinity, team from Hindustan Media, Office Bearers and UCMs of JUSCO Shramik Union, Sharad Kumar, GM (PS &CRM), Deepak P Kamath, GM (HR/IR), A P Singh, DGM (CR&CC), Srilal, S L Das, R K Dubey were present during the function. Dr Poonam Mehta, representative from 14th World Congress on Public Health Core Committee also attended the function.
Mathur during his address spoke about the importance of tree in human life and requested everyone to plant at least 4 trees during one�s lifetime. If every citizen of India plant 4 trees in their lifetime, imagine with the population of 125 crores, India will become the greenest country in the world. He further said that Jamshedpur is the collective responsibility of all the citizens and not only of JUSCO and Tata Steel. JUSCO can make an effort and provide facilities but it is the responsibility of every citizen to protect and maintain it. Raghunath Pandey proposed a vote of thanks.
Dhatkidih and Kasidih Community Centre also organized activities to create awareness amongst the residents of the locality. JUSCO along with Urban Services of Tata Steel organized an awareness rally from the respective community centre. More than 500 residents participated in the rally which went around the locality with placards and cleaned the area. A Sit and Draw competition was held at Dhatkidih Community Centre.
JUSCO along with Jamshedpur Horticultural Society organized tree plantation drive at triangular park in front of Eye Hospital, Sakchi. Prem Ranjan, SDO, Dhalbhum, Ruchi Narendran, President, AIWC, Ashish Mathur, MD, JUSCO, Members of the Society took part in this plantation drive. Subsequently, fruit plant and organized manure made at JUSCO�s Compost Plant were distributed and awareness rally was organized.
Tree Plantation at Ramdas Bhatta Community Centre was also organized to celebrate the occasion.


