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First CSR Mela in Jamshedpur aims to bridge gap between companies, NGOs

Jamshedpur, June 17: Kolkata-based Indian Chamber of Commerce in association with Bangalore-based India Cares Foundation organized the first CSR Mela with an aim to help national and regional non- governmental organizations to come together and interact with the corporate houses that are keen to invest for social change.
CSR Mela is a unique initiative to bridge this gap and build a direct link between companies and NGOs to come together to implement projects.

Souvik Banerjee, additional director and head (Economic Affairs & Policy), Indian Chamber of Commerce, said that this is the maiden CSR Mela organized in the city. It is a program wherein corporate houses meet social entrepreneurs.
In 2014, the central government passed a legislation that requires large companies to spend at least two percent of their profits every year on CSR. The law is enforced under the Section 135 of the Companies Act under the Union Ministry of Corporate Affairs (MCA).

The conclave today had 23 NGOs participating with 35 project ideas. People from various parts of Jharkhand –Dumka, Ranchi also participated in the conclave.

A panel discussion cum interaction session was presented. Debdoot Mohanty from CSR, Tata Steel, B. Soy, AGM, Hudco, Preeti Sehgal, company secretary and head, CSR, Jusco were present along with R.K. Panda, assistant director, strategic planning, CINI and Jatin Tiwari, head corporate partnership, Sight Savers, Bangalore.

The officials noted that most companies are in a state of confusion about choosing an authentic NGO, they like to know the reporting or impact assessment format needed to get the companies to contribute to their projects. And of course NGO s have no means of reaching to these companies.

NGOs who have gone through the initial basic due diligence by India Cares Foundation are encouraged to submit projects, based on a guideline developed, of different sizes, causes, time frame. These projects will be showcased to CSR and HR heads of companies at the mela.

“India Cares is ready to provide end to end support to companies who want to work with the chosen projects. Thus both learn the need to improvise on the existing methods, assumptions for a better impact of the project,” said an official.

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