Durashine by Tata BlueScope Steel awarded ‘Brand of the Year 2023’

Jamshedpur, June 27: Durashine was unanimously chosen by consumers as “Brand of the Year 2023”, through a research based on consumer survey conducted by Marksmen Network Private Limited. Durashine from Tata BlueScope Steel is a leading brand in retail segment, offering colour coated steel sheet products and solutions pan India. Durashine has showcased highest standards of product development and customer service. The Brand has completed more than 15 years of outstanding performance and continues to offer customer centric and innovative solutions.  Durashine commands a leadership position in the segment with the widest network of channel partners creating 5000+ touchpoints.

On receiving the award,  Anoop Kumar Trivedi, Managing Director – Tata BlueScope Steel said, “Durashine is our flagship brand and it has retained its positioning as a category leader in colour coated steel for more than a decade. This recognition is a testament for the loyalty that the brand enjoys amongst its customers. This is a great moment, and such recognitions further encourage us to outperform at all levels; be it new product offerings, channel development or catering to customer needs.”