Jamshedpur: As the festival of lights, Diwali, approaches, the market is set ablaze with excitement, and this time, it’s not just the traditional diyas and lamps that are adding to the glow. Consumer durables, ranging from state-of-the-art mobile phones to sleek laptops and other cutting-edge gizmos, are gearing up to steal the spotlight this Dhanteras and Diwali season.
Products like LED televisions, washing machines from semi to fully automatic top load and front load machines, refrigerators, single door and side by side, microwave ovens have been displayed. The stores open a new world of technology with the best display, giving customers a unique experience of shopping.
The smartphones are the most sought after products for the festive season. With innovative features, enhanced camera capabilities, and sleek designs, these communication devices are set to be the perfect companions to capture the festive moments. From budget-friendly options to high-end models, smartphone manufacturers have launched several new models to cater to the diverse needs of the consumers. From sleek designs to powerful camera capabilities, consumers can expect a wide array of options to choose from.
Brands are not just focusing on the performance of these devices but are also emphasizing sustainability. With the growing awareness of environmental concerns, several companies have launched eco-friendly packaging and incorporated recycled materials in their manufacturing processes. This festive season promises not only advanced technology but also a touch of glamour and luxury for the tech-savvy consumer.
Amit Khanna, a homeowner who recently embraced smart home technology. “This Diwali, I’m excited to showcase the smart features of my home to friends and family. The ability to control lights, security systems, and entertainment with a simple voice command adds a touch of magic to the festivities.”
Aisha Sharma, a share market analyst, who shared insights into the smartphone market trends this festive season. “Consumers are not just looking for phones; they are looking for experiences. Features like AI-powered cameras, 5G connectivity, and longer battery life are driving the purchasing decisions. Brands are using Diwali as the perfect stage to unveil their latest innovations and entice customers.”
Manufacturers and retailers are leaving no stone unturned to make this festive season memorable for consumers. Special Diwali discounts, exchange offers, and bundled packages are being introduced to sweeten the deal. Customers can expect to find exclusive offers on popular e-commerce platforms as well as in brick-and-mortar stores.
This Diwali and Dhanteras promise to be a celebration of not just tradition but also technology. Consumer durables are set to play a crucial role in illuminating homes and hearts, making this festive season a perfect blend of tradition and modernity. As customers gear up to make their Diwali purchases, the consumer electronics market is ready to dazzle them with innovation and irresistible offers.
“Diwali and Dhanteras is a time when the people go on shopping sprees and every year we look forward to growth in sales. The crowds have been steadily increasing with the beginning of the festive season,” said an authorised dealer in Bistupur.