Sunday, June 4, 2023

MAXI Fair at XLRI from today, focus on Digital India


Jamshedpur, Jan. 15: The 37th edition of MAXI Fair will begin from at the XLRI grounds here tomorrow.

The biggest attraction for this year’s fair is a live performance by Raju Srivastava on Sunday evening.

MAXI Fair has always been known for its innovation and keeping in sync with the legacy and the theme for this year is Digital India.

It is for the first time that the entire fair ground will be enabled with Free Wi-Fi, a state-of-the-art technology capable of providing free high speed Internet to over 2500 individuals simultaneously.

As always, keeping in mind to the academic excellence associated with the renowned B-school, the organizers will be conducting marketing research for some of the top FMCG companies like HUL, Mondelez, Marico & PepsiCo Limited. �We have also ventured in to the research for business to business category this year, another first for the fair in association with The Tinplate Company of India (TCIL),� a release issued by the organizers stated.

Laser Tag, unmanned aerial vehicle (drone) show will be key attractions for the first time in Jamshedpur, including India’s famous street magician, Babban Khan, keeping a few tricks up his sleeve.

MAXI Fair has partnered with Ola Cabs for a remote controlled race track, designed by the students of the organizing committee itself. Events like Miss Jamshedpur, which is a talent hunt completion, �Cooking without Fire,� a cooking contest and drawing competition for school children all across the city, will also be organized on both days of the event.

DRACULA, XLRI is also performing a play, Court Marshall at Tata Auditorium on January 16.

�We have always believed MAXI Fair is for the people of Jamshedpur, thus involvement of the people in and around Jamshedpur is of paramount importance,� said Abhishek Pal, senior executive member, MAXI.

MAXI Fair this year promises to bring the true essence of Digital India in the small town India. According to Tanveer Ali, MAXI Fair secretary, �We want to continue the legacy of innovation at MAXI Fair and this year we want to bring forward the power of internet to the masses.�

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