Traffic police hit streets with hoardings to spread safety awareness

Jamshedpur : City police have come up with hoardings at important junctions and in front of shopping complexes of the city to create awareness among people about traffic rules. The city police have now decided to hit the streets with road safety messages by putting up advertisements at important squares.

A senior police officer said that despite attempts by the law enforcement agencies to educate the people about road safety, a lot of people died of road accidents every year.

�This time, we have erected large hoardings at important squares and in front of shopping complex in the city. We hope this will also catch the attention of youngsters who are normally accused of rash driving the most,� said the officer.

In the first phase, 40 hoardings have been set up at several places in the city in collaboration with private organisations. Sources said that these hoardings carry different messages to make people aware of the consequences of drunken driving, rash driving and driving on wrong lanes, as well as taking sudden turns on roads.

�We are trying to educate people thorough different ways. We have erected these hoardings with the help of two advertising agencies. On our request, they have provided us unused hoarding posts where traffic safety messages have been written. After this awareness drive, we will enforce the traffic rules by compounding fines from errant drivers,� said a senior traffic officer.

�We have identified 40 strategic points for installing large hoardings. Eleven were put up at important thoroughfares like in Sakchi,� RK Sinha, DSP (traffic), said.

The hoardings are in Hindi and some have catchy slogans like Tez chal mazedar, jaan leti khabardar (Speeding is fun, but it kills) and Suraksha niyam jo kare safal, jeevan kabhi na ho uska bifal (One who follows safety guidelines, his life will always be worthwhile).

�The hoardings will definitely help spread awareness among drivers about road safety and the dangers in faulty driving. It will also draw the attention of the youngsters,� said Ankit Prasad, a software professional. He added that people must follow the traffic norms which would ensure their safety as well as the safety of others on city streets.