Mail News Service
Jamshedpur, March 15: In celebration of International Women’s Day, Sreeleathers organized a weeklong ‘Sri Shakti’ programme propagating women empowerment. The programme concluded today with much fanfare at the Sreeleathers showroom at K Road in Bistupur. The campaign, dedicated to women, commenced on March 8 and culminated with a grand ceremony on Friday.
Renowned personalities including ace mountaineer Padma Shri Premlata Agarwal, Sa-re-ga-ma Little Champ fame singer Shraddha Das, and comedian-dancer Nandita Srivastava graced the occasion as chief guests. Social worker Jyotsna Dey inaugurated the event, joining the chief guests in lighting the ceremonial lamp.
Addressing the audience, the distinguished guests underlined the significance of women’s empowerment and encouraged women to excel in diverse fields. As a highlight of the ceremony, 50 outstanding entries were felicitated with SL Sportswear T-shirts.
An array of engaging games was organized for the guests, who participated in the programme. The ‘Sri Shakti’ campaign, organized between March 8 and 15, witnessed active participation of women who followed Sreeleathers’ Facebook and Instagram pages and downloaded the SL mobile app. Participants were also required to create an Instagram reel wearing SL Sportswear T-shirts.
The successful conclusion of the Sri Shakti campaign underscored Sreeleathers’ commitment to celebrating and empowering women in the community.
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