Saturday, February 4, 2023

Sachins imprint at Jamshedpur Book Fair


Books on cricket sell like hot cake
: Books based on the life and achievements of Bharat Ratna Sachin Tendulkar are selling like hot cakes at the ongoing 29th Jamshedpur Book Fair.

Books like ‘Sachin Born to Bat’ by Khalid A-H Ansari, Sachin Tendulkar – A Definitive Biography by Vaibhav Purandare, Sachin: The Story of the World’s Greatest Batsman by Gulu Ezekiel are in huge demand. The publishers said that the player’s recent retirement from test cricket has made the books more popular.

“Sachin Tendulkar has been in news ever since he announced to play his last test match. Moreover, after being declared as Bharat Ratna winner, people want to read about him. We have had 20 copies of ‘Sachin Born to Bat’ all of them were sold in three days,” said Ramesh Kumar from Evolve.

The ongoing annual book fair by Tagore Society is proving a one-stop shop for every reader’s want. With piles of books stacked up book-lovers are seen browsing through their favourite genres – the ongoing fair looks every bit like a carnival for bibliophiles.

“I bought a book on Sachin, apart from the course related ones,” she said. Joyeeta Bandyopadhya, a teacher, was thrilled at the books available in vernacular languages. “I am a Bengali so it’s nice to see so many books in the language,” she said.

Like last year, books for children, brought out by many small-time publishers, dominate the fair. From activity to story books, the sheer array of children’s books at every stall is impressive.

Apart from the kids, non fiction has become a best selling category at the book fair. The major one being ‘I am Malala’ by Malala Yousafzai and ‘The Test of My Life’ by Yuvraj Singh.

It is not just ever-green classics by Charles Dickens or ‘Alice in Wonderland’ that move off the shelves faster than others at the fair. Books such as, ‘Eat, Pray, Love,’ are prominently displayed at many stalls. Books on religion, cookery and self-help books, though regular features every year, guarantee good business for the publishers.

Ashis Chowdhury, general secretary of Tagore Society, the organisers of the fair said that every year the trend is for the award winning books and on people who are in limelight and this year too is not different.

He said that the fair is an equal mix of books from educational to fictional. The stress is also on books based on regional languages like Gurumukhi and Bangla. There are separate book stalls on Santhali and Punjabi.

Leave a Reply

Stay Connected

- Advertisement -spot_img

Latest Articles