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Raksha Bandhan goes designer this season, new products rule markets

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Jamshedpur, July 24: When it comes to Raksha Bandhan celebrations the people of Jamshedpur outshines others.

The festival of sacred bond between brother and sister is all set to be celebrated with fun and enthusiasm in the city on August 20. The market too is flooded with rakhis and other gift items for the occasion.

A week-long rakhi fair was also organized by a group of women from Marwari community. The fair was organized to help the people make necessary purchase for the traditional festival.

“Our city’s cosmopolitan nature adds more colors and joy to the festival as people of various communities who have made Jamshedpur their home celebrate the occasion in their own unique style and customs.

We have lined up several types of designer rakhis and gift packs for both sisters and brothers. Depending on the need one can buy. The gift packs are priced between Rs 100 and Rs 1,000 while rakhis are available from minimum Rs 5 to Rs 200,” said Uma Tulsian, a seller.

According to information, the fair is proving crowd puller. The inexpensive rakhis start at Rs 5 and are simple threads with attractive designs in the centre. There are also the beaded varieties that come at Rs. 30.

She further informed that there are gift packs too that contain sandalwood or designer rakhis, and ornate boxes of ‘roli and chawal’. In fact, there are even special envelopes to send rakhis to brothers settled abroad.

Raksha bandhan not only represents the emotional bond between brothers and sisters, it is also a great occasion for family to get together and exchange sweet memories, sweets and of course gifts.

And rakhi, the sacred ornamental thread that a sister ties on the wrist of her brother, comes in a variety of designs these days.

The markets are flooded with traditional as well as modern types of rachis, say those embellished with gold, silver, diamond and pearls. Also, thanks to the e-days that we are living in, there are a number of websites now that not only offer a great choice of rakhis, but send them across to your sibling in any part of the world on your behalf.

Designer rakhis, which combine the traditional with the contemporary, are a hit this season. Youngsters flocked the markets to get a fashionable gift for their sisters from a range of imported chocolates, kurtis, perfumes, watches, and even laptops!

Trying to meet the demands of readymade articles, some shops displayed in their rakhi shelves, an assorted collection of ready-made plates with kumkum, rice, rakhi, and sweets.

Rakhis were also exchanged as bond of friendship, a practice that has become an increasingly popular trend, particularly among the school students and college crowd.

While the city basked in the festive revelry to celebrate the special bond, there were others who preferred to observe the day in different ways.

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