PNB METLIFE JUNIOR BADMINTON CHAMPIONSHIP-SEASON 3 COMES TO JAMSHEDPUR

Jamshedpur, June 5 : PNB MetLife India, one of India�s leading life insurance companies, and Sara Foundation (an organisation for the promotion of sports) launched the Jamshedpur chapter of PNB MetLife Junior Badminton Championship (JBC) 2017 at Tata Badminton Centre, Jamshedpur.

This is the third season of the biggest National open-platform for badminton at grassroots level for school children including underprivileged sports prodigies. Delhi, Chandigarh, Indore, Mumbai, Bangalore, Hyderabad and Lucknow legs received overwhelming response with 5500 entries and the momentum will continue in Jamshedpur as young and promising badminton players come together in a battle of skill and stamina.

After scripting its unprecedented success in the first and second season with more than 8000 young shuttlers engaging in mesmerizing on-court battles, the third season of the tournament promises more excitement and high-octane badminton action with more than 250 players including underprivileged kids registering for the Jamshedpur leg of the tournament.

The inaugural ceremony was attended by dignitaries with Mr. Mukul Choudhari, Sports Head, Tata Steel, gracing the occasion as the Guest of Honour.

JBC 3 will cover the length and breadth of the country with tournaments in 8 cities � New Delhi, Chandigarh, Indore, Mumbai, Bangalore, Hyderabad, Lucknow and Jamshedpur. The matches will be played in 5 age categories � Under-9, 11, 13, 15 and 17 for boys and girls. Top 4 kids from each category from every city tournament will proceed to the National Finale in New Delhi and get a chance to claim the National title.

This noble initiative is being sponsored by PNB MetLife and organised by Sara Foundation to promote grass-root level sports across the country.

Speaking on the occasion, Mr. Ashutosh Kumar, Associate Director – Marketing, PNB MetLife, said, �We are delighted to announce the launch of PNB MetLife Junior Badminton Championship Season 3 in Jamshedpur in association with Sara Foundation and CRY. We have been able to reach out to more than 8000 youngsters in the past two seasons of JBC and we look forward to make the third season even bigger and better.

We�ve also strengthened our CSR initiative through training and coaching camps, reinforcing our commitment to identify and nurture young talent, thereby popularizing Badminton by taking this truly to the grassroots level. We appreciate Sara Foundation for taking the lead to promote innovative practices in Indian sports at the grassroots level.�