Plans to target the premium segment with Duraguard Xtra
Jamshedpur, July 10: Nuvoco Vistas Corp Ltd., a leading building materials company is planning to expand and further establish its footprint in Eastern Uttar Pradesh (UP) market. To cater to the burgeoning market the company is planning to target the premium segment with Duraguard Xtra cement having �Superset Technology�.
Now, with the additional capacity through a manufacturing facility in UP; Nuvoco will be better positioned to serve more customers in the state of UP and surrounding region of MP. Homebuilders across these regions will now be able to use products backed by Nuvoco�s expertise and years of research and development.
Duraguard Xtra with �Superset Technology� uses optimum amount of water to lend the cement enhanced workability, high compaction and optimum setting time through a unique ball bearing mechanism. It renders balance to the strength and duress of the concrete making it the perfect companion for building your perfect home. The ultimate benefit to the consumer goes much beyond just instant strength; Duraguard Xtra gives the consumers the assurance of a durable home.
Speaking on the occasion Raakesh Jain, Chief Sales Officer said, �We are looking at innovative products for our trade channels and end consumers. Duraguard Xtra Cement is another step in our quest to offer our customers world class products that ensure safety, strength and performance. It is our constant endeavour to identify consumer needs and develop products, services and solutions that can contribute to Building a Safer, Smarter and Sustainable World. Both our channel partners and Technical Services team have been trained to support our customers and demonstrate the application and benefits of Duraguard Xtra�.
Further he said, we enjoy a strong equity here; but haven’t been able to cater to increasing demand in the past due to capacity constraints. Now we can, and consequently, consolidate our footprint in the region. We have a robust network of 200 dealers and sub dealers, who are delighted at the news and eager to bring the benefits of Duraguard Xtra to the end consumer.
