Jamshedpur, July 8 : Nuvoco Vistas Corp. Ltd. (formerly Lafarge India Limited) recently launched new packaging for its PSC (Premium Slag Cement) cement brand across markets of Bengal, Bihar and Jharkhand.
Lafarge PSC is high-performance, blended, Portland Slag Cement product; renowned for its strength, shine and smooth finish. The slag used in manufacturing this cement is sourced from one of the world’s foremost steel manufacturers; and is commonly used for mass concreting and masonry applications.
The new design of ‘The Original Jojobera’ PSC incorporates two USPs associated with the brand – a single source and its legacy. Following nearly twenty five pioneering and successful years in the market; it was important to have packaging that would live up to the legacy, and also act as a major differentiator from imitations that have mushroomed in the markets. Consequently, the new design incorporates a unique mnemonic encasing.
Speaking on the occasion, MadhumitaBasu, Chief of Sales, Marketing and Innovation, said, “The Original Jojobera PSC has a rich legacy and enjoys customer trust for its consistent quality, performance and finish. The new package design is to assure customers and highlight the originality of our PSC offering; in addition to creating a new identity.
This packaging has been launched in the eastern markets of Bengal, Bihar and Jharkhand. We will be supporting the introduction through various consumer interactions coupled with a strong advertisement campaign.”