Ranchi, April 10: Midea, the home appliances brand of Carrier Midea India Pvt. Ltd. today joined Royal Challengers Bangalore (RCB) as the official Home Appliances Partner. Mr. Krishan Sachdev, Managing Director, Carrier Midea India presented the team with a good luck charm on the eve of their first match of the eighth season.
Announcing their association with the team for the first time, Krishan Sachdev, Managing Director, Carrier Midea India said, “We are delighted to partner with Royal Challengers Bangalore. RCB is a team of global cricketing icons and resembles a youthful approach and innovative ideas, characteristics that have a strong, connect with the Midea brand.
Midea has along-term commitment to the Indian market and cricket helps us in connecting with consumers across segments. Midea is associated with various sports across the world and this association is an extension of the brand’s philosophy to enhance customer delight through stylish state-of-the-art products.”