Consumer Rights Expert Prof. Bejon Misra Inspires Loyola School Jamshedpur Students

Jamshedpur: Loyola School witnessed a homecoming on Friday as it welcomed distinguished alumnus Bejon Kumar Misra, an acclaimed author and internationally recognized consumer policy expert. Prof. Misra, widely regarded as the visionary behind India’s landmark “Jago Grahak Jago” initiative, returned to his alma mater to mentor the next generation of conscious citizens.

Awakening a Nation of Consumers

With over five decades of experience in public policy, Prof. Misra shared the journey detailed in his influential book, Grahak: The Man Who Awakened a Nation of Consumers. He explained how consumer awareness has evolved in India, moving from a passive market to one where the citizen’s voice holds legal weight.

Addressing the assembly, Prof. Misra urged students to remain vigilant in an increasingly complex economic landscape. He emphasized that being a “Grahak” (consumer) comes with both rights and heavy responsibilities. He encouraged the youth to:

• Question the Status Quo: Never accept substandard goods or services.
• Act Responsibly: Understand the impact of consumer choices on the economy.
• Uphold Integrity: Practice ethics in both personal and professional spheres.

Interactive Dialogue and Student Engagement

The session transitioned into a high-energy Q&A where students engaged with the expert on topics ranging from digital consumer protection to the ethical responsibilities of global corporations. Prof. Misra’s real-life experiences in shaping national policy left a lasting impression, challenging the students to think critically about their role in society.

A Proud Moment for the Loyola Community

In recognition of his global contributions to consumer rights, Loyola School felicitated Prof. Misra with a traditional shawl and a memento. Visible moved by the reception, Prof. Misra remarked, “Homecoming never gets old,” highlighting the deep bond he still shares with the institution.

The event concluded with a renewed sense of purpose among the student body, inspired by a leader who turned consumer rights into a national movement.