Jamshedpur, Jan. 19 : Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations.
It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens, including those in the bottom of the pyramid.
It is in this context that the Centre for Global Management and Responsible Leadership at XLRI,Jamshedpur in collaboration with La Trobe Business School, La Trobe University, Melbourne, Australia is is organising the International Conference on Responsible Marketing from January 23-24, to consolidate research in this area and develop a framework for responsible marketing.
�We are happy to inform that we received 43 papers from researchers from across the country as well as USA, Canada, Australia and South Asian countries,� said Dr. Pingali Venugopal, Coordinator, Centre for Global Management and Responsible Leadership at XLRI.
The themes of the conference include: Responsible Marketing Conceptual Foundations, Ethical and Legal issues, Consumer insights, Entrepreneurial experiences, organizational issues, Cause Related Marketing and Sectorial Applications. Anand Sen, President, Tata Steel is to be the Chief Guest and deliver the Inaugural address.
Another highlight of the conference would be launching of XLRI e-waste policy by Anand Sen and Fr. Abraham, Director XLRI.
This e-waste policy has been developed by XLRI as an offshoot of the Conference on e-waste Management organized by the Centre for Global Management and Responsible Leadership, XLRI in January 2016. XLRI has tied up with JUSCO to dispose its e-waste in an environmentally friendly manner. After the launch of the e-waste policy, X-Lead and Sigma the student bodies who would be spear heading the e-waste collection and disposal drive in XLRI would hand over some e-waste to JUSCO as a symbolic beginning of the collection drive.
A pre-conference two day faculty development workshop on Responsible Marketing was also held to help faculty develop cases on responsible marketing. The workshop was attended by around 12 faculty members.
XLRI-Xavier School of Management, Jamshedpur is a premier, private management institute in India founded in 1949 by Fr Quinn Enright, S.J. in the �steel city� of Jamshedpur (www.xlri.ac.in). Over the last six decades, the institute has grown into a top-ranking business management school of international repute with a wide portfolio of management programs and research publications.
Its alumni are spread around the globe and have demonstrated responsible business leadership in their organizations. XLRI continually strives to contribute its mite to the professional growth and management of numerous organizations and institutions across industry sectors.
XLRI has been awarded two prestigious International Accreditations, viz., AACSB – The Association to Advance Collegiate Schools of Business and AMBA – Association of MBAs. XLRI has also earned the National Board of Accreditation (NBA) accreditation.
