Ranchi, Dec.1: Amitabh Kant, Chief Executive Officer, NITI Aayog said that direct selling will have to be given a great thrust as it empowers women, MSMEs and promotes manufacturing in India. He was addressing the FICCI DIRECT 2016, annual flagship event for DS (Direct Selling) industry.
Kant applauded the efforts of the Ministry of Consumer Affairs to come up with the guidelines to govern the direct selling industry and is hopeful for its implementation by various states. He added that an effective and time bound implementation of the guidelines would act as a growth stimulator for the budding DS industry.
He also urged the industry to embrace technology as the industry can deliver better and even faster once technology becomes its strength.
He congratulated the direct selling industry for the efforts that they are putting in towards building the national economy and said that the sector is a major contributor towards the Indian growth story and promised to support the industry in addressing the hindrances and bottlenecks in due course of time.
Also, he added that there is a huge opportunity that the industry raise in terms of pushing India towards the digital age.