Wednesday, October 4, 2023

Campaigning goes hi-tech in rural areas too

Himalayan Paths

Jamshedpur: In order to woo the tech-savvy electorate, the candidates in the rural areas of Kolhan have adopted to hi-tech means of campaigning. Out of 16 Assembly seats four crucial seats fall in the Kolhan division.

In West Singhbhum district, polling would take place in Chaibasa and Jagganathpur and in Seraikela Kharsawan district, Assembly seats at Seraikela and Kharsawan.

Though these seats fall in rural and under developed area but still the candidates are relying on the hi-tech means of campaigning.

In Chaibasa Assembly seat alone, the candidates are on �SMS war� sending over 500 SMS per day. Almost all the candidates are sending messages through cell to reach. While, JMM candidate from Bahragora Kunal Sarangi has intensified communication through social media.

Recently people owning mobile phones in the constituency were flooded with messages from a candidate. According to a campaign manager of a candidate, they would spring up several surprises in campaigning in the coming days.

Anil Modi, media in-charge, , BJP said that since the electorate is estimated to comprise a record number of under-35 and first-time voters so the party is focusing on hi-tech means of campaigning.

�Technology is going to play extraordinary role this time, though it is one of our many campaign tools. People in Chaibasa are tech-savvy and we need to address them accordingly,� said Murli Tudu, a JMM activist from Seraikela.

The Bharatiya Janata Party (BJP) seems to have taken a lead in terms of websites, SMS campaigns and aggressive advertising. Some of the candidates are also using dummy EVM machines to educate the voters about the way to exercise their franchise.

As hoardings and multi-colour posters of candidates have already appeared throughout the constituencies in the last stage of campaigning itself, a variety of state-of-the-art gadgets have been introduced in the next stage to attract the public.

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