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Ashok Leyland increases focus on Jamshedpur market

Jamshedpur, June 2: Ashok Leyland, flagship of the Hinduja Group, and the 2nd largest commercial vehicle (CV) manufacturer in India, today announced its intent to focus on Jamshedpur market.

Recently, the company launched the BS4 Vehicles with iEGR technology PAN India, which has significant advantages. Pioneering the indigenous development and application of the iEGR technology, Ashok Leyland is the only domestic OEM to implement this technology successfully for its products above 130HP. Thus, Ashok Leyland has, once again, brought its technology prowess and Indian innovation to the fore for the benefit of its customers.

Sharing his views on the announcement, Anuj Kathuria, President, Global Trucks, Ashok Leyland, said, “Ashok Leyland is moving swiftly on its transformational journey.

Our latest innovation, iEGR technology coupled with new strategic product launches and sound financial planning, has made us the most profitable commercial vehicles company in India. The response has been positive from all regions, and continued to strengthen its presence in Jamshedpur and Jharkhand.

We foresee a persistent demand for our vehicles owing to this regions’ richness in natural resources and focus on industries.

Our vehicles have proved their mettle here which shows in the doubling of our market share and volumes. Our volumes have doubled from 500 vehicles in last two years to 1000+ vehicles in the last calendar year. In terms of market share we have grown from 8% to 16% (This info is from the last activity in Jharkhand).

We will continue to deliver on our brand promise of ‘Aapki Jeet, Hamari Jeet’ through our technology-led, future-ready products along with customer-centric after-market & service network.”

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