XLRI Jamshedpur to host MAXI Fair on Jan 18-19, Sonu Nigam and Nikhil D’Souza to headline 45th edition of iconic festival

Exciting activities for all ages to spark creativity and fun

Jamshedpur, January 10: The much-awaited MAXI Fair is back to celebrate its 45th edition with a grand showcase of music, culture, and community at the XLRI Grounds on January 18 and 19, 2025. Organized by the Marketing Association of XLRI (MAXI), the event promises two days of unforgettable festivities for people of all ages.

Star-Studded Musical Extravaganza

This year’s fair features exceptional musical performances by renowned artists. Nikhil D’Souza, celebrated for his soulful melodies, will open the event on January 18. The legendary Sonu Nigam will headline the final evening on January 19, treating audiences to a night of enchanting music. Both performances are scheduled to begin at 7 PM, ensuring electrifying evenings for music enthusiasts.

Activities for All Ages

Beyond the music, the MAXI Fair 2025 is packed with events and activities catering to diverse interests and age groups:

• Art Attack: A stage for budding artists to showcase their creativity.
• Fancy Dress Competition: A fun-filled display of imaginative costumes.
• and Ms. Jamshedpur: A contest celebrating talent, poise, and personality.
• Jamshedpur’s Favourite Family: Interactive games designed to strengthen family bonds.
• Sa Re Ga Ma Pa Jamshedpur: A platform for local singing talent to shine.
• MasterChef Jamshedpur: Where aspiring chefs unleash their culinary creativity.
• Dance Mania: High-energy dance performances to delight the crowd.

With something for everyone, the MAXI Fair fosters an atmosphere of shared joy and togetherness across generations.

A Legacy of Innovation and Learning

Founded in 1976 by Prof. Sharad Sarin, the MAXI Fair combines entertainment with innovation. It is more than just a festival—it is a one-of-a-kind platform that blends experiential marketing with consumer research.

Corporate giants such as Pepsi, ITC, and Brooke Bond have leveraged the fair’s creative activities to gain valuable consumer insights, solidifying the event’s reputation as a global model for innovation in marketing. Organized by the Marketing Association of XLRI (MAXI), the fair continues to serve as a benchmark for creativity and collaboration.

Celebrating 45 Years of Community Spirit

Attracting over 15,000 attendees annually, the MAXI Fair has become a cherished tradition for Jamshedpur families, professionals, and students. This year’s event not only celebrates 45 years of success but also highlights the city’s unity and cultural vibrancy.