Jamshedpur, March 9: The Marketing Association of XLRI (MAXI) and Hindustan Unilever Limited (HUL) have joined hands for the first edition of Breaking Ad.
Breaking Ad seeks to present students and young professionals from across the country an opportunity to work on advertising campaigns for the country�s biggest brands, and actually have them carried out live. For the first edition, MAXI has tied up with HUL and AXE.
Conceptualised by a group of 10 marketing enthusiasts at XLRI, the event aims to bring out the best creative talent in the country for HUL�s latest offering, AXE Ticket.
The inaugural theme of the event is slated to be Ticket to Fame, with participants from across the country battling it out to crack quirky ideas for AXE ticket. The competition is open to colleges, business schools, universities across the country, essentially to anyone who is creative and can design an ad.
�Over the years AXE has become synonymous with men�s grooming and with this latest offering it seeks to build on that. The event is divided into two rounds, with the first round calling for a knock up of print ads in the form of posters and the second round to be based on video advertisements.
The competition is designed to test the creativity and skill of participants. Registration links and the rulebook are available on the MAXI Facebook page, and the last date for entries is approaching soon. So, hurry up and sign on for an event that�s probably not going to be repeated in some time,� said an official of XLRI.
The Marketing Association of XLRI, or MAXI as it’s fondly known as, is the oldest committee on campus. Established in 1971, MAXI’s mandate has been simple – to popularize the field of Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process.
This is achieved through a mix of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair.
