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Tata Steel emerges as India’s fifth most attractive employer

Jamshedpur, June 29: Steel major Tata Steel has been ranked among top 5 in India’s most attractive employer brands. 

The latest Randstad Employer Brand Research (REBR) 2021 was announced today where Tata Steel has ranked amongst the top 5 most attractive employer brands in India for 2021.

The list is announced on basis of financial health, strong reputation, and attractive salary and benefits parameters.

The research captures the views of over 1,90,000 respondents (general public, aged 18-65) on 6,493 companies in 34 countries. It provides insights into the perceptions and drivers of choice of potential employees.

Tata Steel has created equal opportunities for all while also focussing on inclusive workplace policies for the LGBTQ+ community to promote a diverse workforce.

Tata Steel prides itself in prioritising employee safety, health and well-being during the pandemic and continues to support them with futuristic HR policies. Contributing positively to the quality of life of people and communities is fundamental to the Company.

Technology giant Google India has emerged as the most ‘attractive employer brand’, followed by Amazon India and Microsoft India, says a survey
Infosys is at fourth place while Tata Steel bagged the fifth spot. 
 According to the findings of Randstad Employer Brand Research (REBR) 2021, Google India scored high on financial health, strong reputation, and attractive salary and benefits parameters — the top three Employee Value Proposition (EVP) drivers.
Amazon India emerged as the runner-up, followed by Microsoft India.
 Others in the top 10 most attractive employer brands in India for 2021 include Infosys Technologies at fourth place, Tata Steel (5th), Dell Technologies Ltd (6th), IBM (7th), Tata Consultancy Services (8th), Wipro (9th), and Sony (10th).

Moreover, the survey findings this year reflect a shift in employee sentiments, where work-life balance has taken center stage, making it as important as financial compensation while selecting an employer.

The research captures the views of over 1,90,000 respondents (general public, aged 18-65) on 6,493 companies in 34 countries. It provides insights into the perceptions and drivers of choice of potential employees.

The research revealed that in 2021 too, work-life balance (65 per cent) trumps attractive salary and benefits (62 per cent), as the most important driver for the Indian job seekers while choosing an employer.

This is followed by a COVID-19 compliant work environment (61 per cent) and job security (61 per cent).

“The parameters they (job seekers) consider while choosing an employer are truly evolving over the last few years, especially post the pandemic, hence the idea of employer branding itself has gone through a drastic transformation,” Viswanath PS, Managing Director and Chief Executive Officer Randstad India said.

Now, these job seekers are more likely to accept jobs and stay in those organisations where they are valued, supported with compassion, and where the culture aligns with their own beliefs and purpose, he added.

“In the coming years, we foresee a clear trend of employees seeking benefits beyond monetary aspects and attributing more importance to other EVP drivers like provision for full-time remote work, a COVID safe environment at physical workspaces, mental wellness support, etc,” he said.

The survey noted that the good reputation of the employer along with the financial health of the organisation were considered key factors for both male and female respondents.

A higher percentage of female respondents (54 per cent) also accorded more importance to the possibility of working remotely/from home compared to their male (49 per cent) counterparts.

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