Jamshedpur : The Swadeshi Mela will start from March 8 at the Gopal Maidan in Bistupur. Organised by the Centre for Bharatiya Marketing Development (CBMD), a wing of the Swadeshi Jagaran Manch will step on its 12th year.
This year members of the CBMD is trying to make the fair polythene free. It will continue till March 15.
The fair will have 350 stalls with a variety of products ranging from apparels, food products, madhubani paintings, hand made jewellery, yoga stall, ceramic artefacts, tussar silk materials, Ayurvedic medicines, etc.
Carpets from Kashmir to intricate zari work of Rajasthan and decorative pieces from Gujarat, the mela has a lot to offer by artists who have gathered from various states.
The mega fair which is aimed to promote country made products from cottage industries and other sectors is slated to have over 350 stalls comprising an array of handloom, handicraft and other products.
The mela also aims to draw the limelight towards 100-odd artisans from different states of India who cannot afford to go for publicity. There will be some demonstration too where visitors will be able to see making of puppets and other handicrafts.
The Swadeshi mela every year has been promoting the usage of medicinal plants for minor diseases.
Over artisans from Rajasthan, Uttar Pradesh, Gujarat, Jammu and Kashmir, Chhatisgarh, Odisha, Tamil Nadu and Madhya Pradesh will display their products, government agencies such as District Rural Development Authority and NABARD will also put up stalls. Panel discussions on the current industries will be an everyday feature along with folk songs and dances to woo people.
The organisers further said the Swadeshi Mela was intended to instill confidence in micro enterprise and self help groups. It would also highlight the achievements of Indian enterprise in the wake of growing globalisation.
” We always get good response from the city but it is more important to buy products which are manufactured in the country,” said an official of CBMD.