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Students of XLRI to carry research through fun games at Maxi Fair

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Jamshedpur : Marketing Association at XLRI Jamshedpur (MAXI) is organising the 36th edition of Maxi Fair, the annual disguised Market and Consumer Behavior Research Fair.

Started over thirty years ago, MAXI’s mandate is simple – popularize the field of Marketing at XLRI. This is achieved through a mixture of competitive events, talks, interaction sessions, conferences and of course,
the world-renowned MAXI Fair.

Every year major corporates like HUL, ITC, Star TV and Airtel partner with the Marketing Association to conduct research on more than six thousand plus attendees of the fair.

The research is conducted through elaborate games designed by students of XLRI. The concept of the fair was pioneered by Sharad Sarin – senior XLRI faculty in 1979. Since then the fair gives students a hands on opportunity to learn market research fundamentals and come up with marketing insights on live problems handed over by partner brands and corporates.

Apart from the market research games, Maxi fair also includes recreational activities for youngsters like paintball, zorbing, video games, merry go round, fancy dress competition etc. Among all the fun and frolic attendees purchase exotic handicrafts and devour mouth-watering delicacies at the food stalls.

The fair will be held on January 17 and 18, 2015 at the XLRI campus round. Participation for the fair is expected to surpass last year’s 6,000 thus making Maxi Fair one of the biggest marketing event in the Bschool circuits.

The Marketing Association at XLRI was established in 1971 under The Societies Act of India. It is a student committee that annually organises an annual digital marketing event (Legalize), a number of marketing talks,
interactive sessions and events and MAXI Fair. It also has a place in the Limca Book of Records for its outstanding online presence.

XLRI is the country’s premier management institute and has been consistently ranked among the top Bschools, alongside the IIMs.

The college is one of the most prefered destinations for those wishing to learn the ropes of management.

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