Jamshedpur: Steel City all set for Dhanteras shopping bonanza. A stroll across some of Jamshedpur busy shopping streets can reveal the magnanimity of the festival mood.
It’s Diwali, the festival of lights and proceeding which is Dhan Teras, an important episode of the festival of lights. The city is all set to celebrate dhanteras tomorrow.
Usually, it is the jewellers who cash in on the gold rush. However, this year the electronics goods dealers are also making merry as products like LEDs, music systems and iPhones in demand.
Most places have been brightly lit up well in advance with a view to celebrate the occasion in an elaborate manner. Food joints and sweet shops have been specially illuminated with lights and festoons while the retail stores selling garments and other such lifestyle accessories have surfaced with special offers and attractive price discounts on every purchase.
And interestingly, the trend of Diwali shopping has caught up with denizens too it seems as with each year passing, there is a significant rise in the number of shoppers during this festival time.
The most sought after consumer durable goods showroom of Jharkhand, National Electronics has launched a unique scheme for Diwali and Dhanteras that gives the customers a chance to fly to Bangkok.
The showroom has launched a lucky draw scheme under which a total of 201 draws will be made. Out of the draws, a total of five trips can be won for Bangkok, 10 for Puri and 10 for Mandarmani. Moreover, buyers can also enjoy stay at Wave International as part of the scheme.
Spread across Sakchi, Mango and Ranchi the unique showrooms provides all the products various brands of LED TVs, refrigerators, washing machine, conditioners and microwave ovens are easily available to the customer at much convenience. The showroom has launched the biggest scheme for the festive season.
Moreover, in view of Dhanteras and Diwali, Electrokraft has launched a new scheme where in a customer can buy any product on easy installment and without any down payment. On every purchase separate gifts are being given by the companies as well as the showroom. All the products are available in easy installment with zero per cent rate of interest. The showroom is also offering every brand of phone.
An interesting story about Dhanteras Festival says that once the sixteen year old son of King Hima was doomed to die by a snake-bite on the fourth day of his marriage as per his horoscope. On that particular fourth day of his marriage his young wife did not allow him to sleep.
She laid all the ornaments and lots of silver coins in a big heap at the entrance of her husband’s boudoir and lighted innumerable lamps all over the place. And she went on telling stories and singing songs. When Yama, the god of Death arrived there in the guise of a Serpent his eyes got blinded by that dazzle of those brilliant lights and he could not enter the Prince’s chamber.
So he climbed on top of the heap of the ornaments and coins and sat there whole night listening to the melodious songs. In the morning he quietly went away.
Thus the young wife saved her husband from the clutches of death. Since then this day of Dhanteras came to be known as the day of “Yamadeepdaan” and lamps are kept burning throughout the night in reverential adoration to Yama, the god of Death.