Jamshedpur, Nov. 6: Steel City all set for Dhanteras shopping bonanza. A stroll across some of busy shopping streets in the steel city reveals the magnanimity of the festival mood. It’s Diwali, the festival of lights and preceding which is Dhanteras, an important episode of the festival of lights. The city is all set to celebrate Dhanteras on November 9.
Usually, it is the jewelers who cash in on the gold rush. However, this year the electronics goods dealers are also making merry as products like LEDs, music systems and iPhones in demand.
Most places have been brightly lit up well in advance with a view to celebrate the occasion in an elaborate manner. Food joints and sweet shops have been specially illuminated with lights and festoons while the retail stores selling garments and other such lifestyle accessories have surfaced with special offers and attractive price discounts on every purchase.
Interestingly enough, the trend of Diwali shopping has caught up with denizens too it seems as with each year passing, there is a significant rise in the number of shoppers during this festival time.
Kuldip Sons Jewelers, a leading and most desirable jeweler house in Jharkhand with two branches in Ranchi and one in Jamshedpur, is celebrating Dhanteras Utsav, providing consumers a chance to experience the pure joy of exquisite precious jewelery and watches.
Celebrate Dhanteras in style, the showroom is offering Dhanteras pre-booking offer from November 1 to 8 wherein customers can avail attractive discounts on gold, diamond, silver jewelries and also on international watches.
During this period the customers can avail a flat 20 percent off on making charges on gold and diamond jewelry, and flat 10 per cent flat discount (on MRP) on international branded watches like Rado, Tissot, and Citizen.
Kishore Singhania, proprietor of Elektrokraft said that their showroom is unique where all the products different brands of LED TVs, refrigerators, washing machine, conditioners and microwave ovens are easily available to the customer at affordable prices. There is a separate offer on the purchase of mobile phones, which include 8 GB memory card to selfie stick – assured gifts on every purchase.
An interesting legend regarding Dhanteras festival that says that as per his horoscope, the 16-year-old son of King Hima was doomed to die by snake-bite on the fourth day of his marriage. On the fateful day – fourth day of his marriage, his young wife did not allow him to sleep. She laid all the ornaments and lots of silver coins in a big heap at the entrance of her husband’s boudoir and lighted innumerable lamps all over the place. And she went on telling stories and singing songs. When Yama, the Hindu God of Death arrived there in the guise of a serpent his eyes got blinded by that dazzle of those brilliant lights and he could not enter the prince’s chamber. So he climbed on top of the heap of the ornaments and coins and sat there whole night listening to the melodious songs. In the morning he quietly went away.
Thus the young wife saved her husband from the clutches of death. Since then this day of Dhanteras came to be known as the day of “Yamadeepdaan” and lamps are kept burning throughout the night in reverential adoration to Yama, the God of Death.