Jamshedpur : Steel City is all set for Dhanteras shopping bonanza. A stroll across some of Jamshedpur busy shopping streets can reveal the magnanimity of the festival mood. It’s Diwali, the festival of lights and preceding which is Dhan Teras, an important episode of the festival of lights. The city is all set to celebrate dhanteras.
Usually, it is the jewellers who cash in on the gold rush. However, this year the electronics goods dealers are also making merry as products like LEDs, music systems and iPhones are in demand.
“Dhanteras, which marks the beginning of Diwali, is a time when people loosen their purse strings and go on a shopping spree. This time is no less than the previous years. The economy of the city will receive a boom during this period,” noted Bharat Vasani, vice president (trade and commerce) of Singhbhum Chamber of Commerce and Industry.
Most places have been brightly lit up well in advance with a view to celebrate the occasion in an elaborate manner. Food joints and sweet shops have been specially illuminated with lights and festoons while the retail stores selling garments and other such lifestyle accessories have surfaced with special offers and attractive price discounts on every purchase.
And interestingly, the trend of Diwali shopping has caught up with denizens too it seems as with each year passing, there is a significant rise in the number of shoppers during this festival time.
“A new trend has emerged where people are opting for electronic gadgets. The idea goes well with working professionals who wish to buy a items that will be useful in everyday life. The electronic good
sales have shot up by 60 per cent this season. There are also some great festive offers,” said Raja Singh, proprietor, National Electronics.
The most sought after consumer durable goods showroom of Jharkhand, National Electronics has launched a unique scheme for Diwali and Dhanteras that gives the customers a chance to win prizes with every purchase. Spread across Sakchi, Mango and Adityapur the unique showrooms provides all the products various brands of LED TVs, refrigerators, washing machine, conditioners and microwave ovens are easily available to the customer at much convenience. The showroom has launched the biggest scheme for the festive season.
Moreover, in view of Dhanteras and Diwali, Elektrokraft has launched a new scheme where in a customer can buy any product on easy installment and without any down payment. On every purchase separate gifts are being given by the companies as well as the showroom.
“I preferred a LED TV to an expensive piece of gold jewellery this time because the new range of television sets are the latest range,” said a buyer.