Jamshedpur : As part of the nationwide Swach Bharat Abhiyan, which has been encouraged by the new Chief Minister , Raghubar Das, traders at all the market areas have been directed by the Singhbhum Chamber of Commerce and Industry (SCCI)�one of the oldest outfit representing traders in Kolhan region�to keep dustbins as a mandatory item in their establishments by end of January.
With the objective of making the citizens of the steel city aware of their civic responsibilities and the pivotal role they can play in maintaining cleanliness and a green environment, JUSCO is also running its campaign �Zimmedar Nagrik, Zimmedar Shahar� (responsible citizen and responsible city).
An official of SCCI noted that the fundamental objective of the campaign is to spread civic awareness among people. �This is an ambitious project and we want to touch the lives of every individual through it.
We must join forces to make Jamshedpur an even better place to live in. We should be proud that we reside in India�s first planned industrial city and try to live-up to the reputation it has enjoyed,� he said.
Social organisations in the steel city have appreciated the effort and the thought behind the launch of this campaign. They are committed to actively participating in making it successful so that people take ownership of the campaign. The campaign will help people appreciate their duties towards the city.
SCCI president Suresh Sonthalia has issued directives to all the markets association�s members seeking their help in the campaign to keep the market premises clean as part of a responsible citizen.
�We have asked market association members and most of them have agreed to support it as part. We would be personally inspecting different market associations from February and those shops and establishments found without dustbins would be asked to get it at the earliest in front of all the shopkeepers,� said Sonthalia.
Directives have been sent to all the major market establishments in Sakchi, Bistupur, Kadma, Sonari, Jugsalai, Burmamines, Sidhgora, Golmuri, Baridih, Birsanagar, Telco and Mango.
Meanwhile, city-based NGO, Marwari Yuva Manch who also comprise trading community have come forward to extend their help in arranging dustbins for shopkeepers in Jugsalai market areas.
An official of JUSCO said lack of citizen ownership was at the root of civic negligence. �Most people feel corporate houses should provide utility services but as citizens they don�t have any duty.
People throwing wastes anywhere and everywhere is a common sight. Most feel why take the trouble when Jusco will clean up anyway. The campaign will try to make people realise their duties towards the city.