Ranchi: Sahara Q Shop, the FMCG and retail company of Sahara India Pariwar, today launched �Sahara Q Yatra� to create awareness about adulteration and its harmful effects on people�s health. The campaign was flagged off by Mr. Romie Dutt, Executive Director of Sahara Q Shop from here today. It will cover 132 cities in Uttar Pradesh, Bihar, Jharkhand and Punjab.
In this campaign, a team of experts from Sahara Q Shop will explain the problem of adulteration through live simulation at identified locations including markets, housing societies, schools and colleges. Experience zones have been created in specially designed vans for people to experience 100% unadulterated product range of Sahara Q Shop.
The quality crew would be accompanied by a team of artists that would conduct street plays to convey the message of �Milavat Ke Khilaf Jung� or �Fight against adulteration� through street play. People would also get a chance to participate in interesting trivia and win prizes.
After flagging off the Yatra, Sahara Q Shop Executive Director Mr. Romie Dutt said, �It is our chairman Shri Subrata Roy Sahara Ji�s vision to free the country of the menace of adulteration and that is the core of our existence. Sahara Q Yatra is an effort to make people aware of prevalent adulteration and the harm that it causes to people�s health.
We have always worked against adulteration and currently produce 895 products that are 100% adulteration-free. These products are available across the country through our network of exclusive brand outlets, distributors, Quality Mobile Shops, general kirana stores, call centre and e-commerce.�