Wednesday, June 7, 2023

‘Ek dua’: Ajitesh Sharma directs video of sufi song


New Delhi, Aug 7 (IANS) Indian sufi song “Ek dua”, sung by Bollywood singer Javed Ali, has been picturised in a way to evoke emotions of love and pain, says Ajitesh Sharma, who directed it.

The song’s video features Reeth Mazumder and Henrique Pinhao.

�Indian sufi music was always the first and the only choice considered for the song �Ek dua�. The idea was to have a fusion song which evokes emotions of love, pain and most importantly displays the journey of a character as she internally transforms,� Sharma said in a statement.

�The idea was also to have a quality video in international setting and collaborating with international cast and crew to give the audience a never-seen-before music video,� he added.

With a vision to blend the international format in Indian style, Sharma drew inspiration from the international road movies and Bollywood.

�I wanted to have a song in which main character transforms as she travels. Mostly in this genre of films or songs, the major changing force is the interaction of main character with others, but in this song the internal changes are the major reason,� he said.

Presented by Atiksh Entertainment Pvt Ltd, �Ek dua�, which has been shot in France, will release on August 10.

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