Thursday, June 1, 2023

Dhanteras shopping frenzy takes over Jamshedpur


Jamshedpur : The Diwali and Dhanteras shopping frenzy has taken over the Steel City with scenes of women sitting in groups inside showrooms with their children, and men waiting outside jewellery and sari shops, are a routine sight, while youths making a beeline at automobiles stores.

With the festive season full bloom, big brands have gone all the way to woo the customers. From consumer electronics to apparels maker almost all the major players have come up with attractive offers. Companies like Tata Steel, JUSCO, TRF, have already pen bonus agreements.

From consumer electronics to apparels maker almost all the major players have come up with attractive offers. On every booking of products of Samsung, LG or Sony one will receive a sure shot gift. Moreover, for the benefits of customers, easy finance facilities have also been made available.

� Diwali and Dhanteras is a time when the people go on shopping spree and every year we look forward to growth in sales. The crowds have been steadily increasing with the beginning of the festive season,� said Savak Patel, proprietor of Sony Center, authorised dealer of Sony in Bistupur.

Ashish Agarwal sells household appliances and vessels at Jugsalai, says his customers double at this time of year. � The response has been overwhelming. Customers who come in to buy household appliances such as pressure cookers and frying pans are clear about what they want and come to buy with a specific product in mind,� he says.
�The eve of Diwali is when we get the maximum crowd. Last year, we were forced to keep the showroom open till 2 a.m. since people kept coming to make last-minute purchases,� said a salesperson at a readymade-apparel showroom in the city.

Usually, it is the jewellers who cash in on the gold rush. However, this year the electronics goods dealers are also making merry as products like LEDs, music systems and iPhones in demand.

Most places have been brightly lit up well in advance with a view to celebrate the occasion in an elaborate manner. Food joints and sweet shops have been specially illuminated with lights and festoons while the retail stores selling garments and other such lifestyle accessories have surfaced with special offers and attractive price discounts on every purchase.

And interestingly, the trend of Diwali shopping has caught up with denizens too it seems as with each year passing, there is a significant rise in the number of shoppers during this festival time.

Spread across Sakchi, Mango and Ranchi the unique showrooms provides all the products various brands of LED TVs, refrigerators, washing machine, conditioners and microwave ovens are easily available to the customer at much convenience. The showroom has launched the biggest scheme for the festive season.

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