Jamshedpur: Dhanteras, which marks the beginning of Diwali, is a time when people loosen their purse strings and go on a shopping spree. This time was no less that the previous years.
Usually, it is the jewellers who cash in on the gold rush. However, this year the electronics goods dealers were seen making merry as products like LEDs, music systems and iPhones were in demand. Some even opted for cars and two wheelers.
“A new trend has emerged where people are opting for electronic gadgets. The idea goes well with working professionals who wish to buy a items that will be useful in everyday life. The electronic good sales have shot up by 60 per cent this season. There are also some great festive offers,” said Raja Singh, proprietor, National Electronics.
It may be mentioned that Dhanteras is also called Dhanvantari Trayodashi. It falls on the thirteenth lunar day of Krishna Paksha in the Hindu month of Kartik (October November). The word ‘Dhan’ signifies money or wealth. On the day of Dhanteras, people worship the Goddess of Wealth (Goddess Lakshmi).
Since Dhanteras is associated with the worship of Goddess Lakshmi, it is a very important celebration in the homes of the mercantile community. In Jamshedpur, houses and market places wear a festive look on the day of Dhanteras and market places are abuzz with people all around.
“I prefered a LED TV to an expensive piece of gold jewellery this time because the new range of television sets are the latest range,” said a buyer.
Since Dhanteras is considered to be an auspicious day, people wait for this day to buy new vehicles too.
“People want their cars to be delivered on Dhanteras.
On this day our sales soar and there were a large number of bookings too. Our showroom was packed with people,” said an official of Motor World.
However, jewellery shows continued to attract buyers in large numbers. People were seen buying the latest designs gold and diamond sets.