Jamshedpur, March 23: Amway India, the country�s leading direct selling FMCG Company strengthens its Nutrition & Wellness product portfolio with the launch of �Nutrilite Traditional Herbs Range�.
Backed by the best of nature and the best of science, Amway Nutrilite Traditional Herbs bring together the best of knowledge of Indian traditional wisdom and modern research to offer a comprehensive range of nutraceutical product supplements with physiological benefits. The new range is targeted to yield revenue of INR 125 crores by 2020.
Announcing the launch of Nutrilite Traditional Herbs Range, Anshu Budhraja, CEO, Amway India said, �For years, Nutrilite has been the trusted name when it came to nutrition and dietary supplements. Retaining the legacy of the brand Nutrilite and firming up our commitment to the Indian market, we announce the launch of Nutrilite Traditional Herbs range. The range is specifically developed using Indian traditional herbs keeping in mind the nutritional requirement of our Indian consumers.�
In line with Prime Minister Narendra Modi�s �Make in India� vision, the new Nutrilite Traditional Herbs Range reiterates Amway�s commitment to Govt.�s �Make in India� initiative, as it is developed for the Indian consumers. The range will be manufactured at Amway�s state-of-the-art LEED �GOLD� certified manufacturing facility located in the Dindigul district of Tamil Nadu, said
Chandra Chakraborty, Regional Manager, Eastern Region, Amway India.
Addressing the media at Amway’s Bistupur outlet on Friday, Chandra Chakraborty, said, �The Vitamins and Dietary Supplements (VDS) market size is INR 8400 crore and is poised to grow at 10% in the next 5 years. Out of the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at INR 2400 Crore which is 28% of the category. Nutrilite from Amway has maintained the leadership position for past 5 years with 12% market share in 2017.�
