Dairy giant Amul raised its fresh pouch milk prices by Rs 2 to Rs 4 per litre across India starting Thursday.
The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets the Amul brand, announced this 4 to 5 per cent price hike nationwide.
Consumers will now pay Rs 2 more per litre for Amul Taaza toned milk, which contains 3 per cent milk fat.
Meanwhile, the federation increased the price of full-cream Amul Gold milk, containing 6 per cent milk fat, by Rs 4 per litre.
These price revisions represent a 3.3 per cent increase for Amul Taaza and a 5.5 per cent surge for Amul Gold.
The new rates apply across all major liquid milk variants and pack sizes sold by the dairy co-operative throughout the country.
GCMMF cited rising input and operational expenses as the primary reason behind its latest decision to adjust retail milk prices.
Higher costs for cattle feed, fodder, packaging, and transportation have steadily driven up overall milk production and distribution expenses for the federation.
To offset these mounting operational pressures and support dairy farmers, the co-operative decided to pass a portion of the burden onto consumers.
This price revision marks the second time Amul has hiked its retail milk rates this year, following a previous upward adjustment in May.
Household budgets across the country will feel the immediate impact as daily essential dairy costs climb higher starting Thursday morning.
Dairy industry analysts expect these elevated input costs to keep retail milk prices firm across major Indian markets in the coming months.
Despite the latest increase, GCMMF maintained that its pricing adjustments remain modest relative to the sharp surge in overall agricultural and logistics expenses.
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