Ranchi : VEMB Retail, (a wholly-owned subsidiary of VEMB Lifestyle Pvt. Ltd), has hit the Indian market with the foray in the personal care and grooming space with the launch of a new men�s deodorant brand – ROVER today.
ROVER Deodorants will excite consumers and bring them closer to the brand by launching a pan India contest � Khula Dhakkan Nikla Hero through various mediums like Print ads, Social Media, POS and Radio.
Dabbling in India�s lucrative deodorant segment with a market size pegged at Rs 2000 crore, VEMB Retail has entered the personal care business with the launch of six different variants viz, Cryptic, Brisk, Zeal, Greed, Fierce and Bond for men, depicting the different moods of a man.
