Jamshedpur, Jan 21: Johar Haat, an initiative launched in 2023, to provide entrepreneurial opportunities to tribal grassroots artisans, traditional healers, and home cooks, marked its third anniversary in January 2026. Over the past three years, the platform has emerged as a vibrant space for promoting indigenous livelihoods while fostering meaningful connections between tribal communities and the people of Jamshedpur.
Since its inception, Johar Haat has supported 118 groups and individual stall owners, collectively benefiting 378 artisans from 29 tribes across 17 states and 2 Union Territories. The initiative has recorded cumulative sales of ₹95.96 lakh and welcomed over 20,000 visitors, reflecting its growing reach and impact. The 3rd anniversary edition, held from 14th to 20th January 2026, coincided with Makar Sankranti and focused exclusively on Jharkhand’s tribal heritage. This special cycle brought together 25 participants from five tribes — Santhal, Ho, Oraon, Munda, and Kharwar, showcasing handicrafts, textiles, tribal cuisine, and traditional healing practices.
Food continued to be a major attraction during the event. Sagun Mahila Samiti served signature Jharkhand dishes, while the SISI Self-Help Group highlighted indigenous ragi-based products, promoting sustainable and nutritious food traditions. Visitors enjoyed winter-special snacks, Sankranti delicacies, and popular favourites such as Madwa momos and traditional soups.
Sharing her experience, Sandhya Singh, Co-founder of The Ong Apparel, said, “I first came to Johar Haat in September 2023, and since then it has been a deeply enriching journey. What makes Johar Haat special is the opportunity to meet artisans from different tribes, each with a unique craft and story. Despite language barriers, the way everyone connects with customers is inspiring, and every visit becomes a learning experience.”
Another participant, Roma Horo from Mango, Jamshedpur shared: “Johar Haat is a unique platform where we get the opportunity to showcase our products and receive direct feedback from customers. Since being part of this platform, I have been able to reach more people and take my products to a wider audience. It brings together artisans from different tribal communities and allows us to share our culture and traditions while earning a livelihood. I encourage everyone to visit Johar Haat and support us.”
The anniversary week featured training sessions for participants, bead jewellery-making workshops, Sohrai painting sessions, live tribal cooking experiences, and interactions around traditional healing practices, offering visitors an immersive cultural experience. Extending its presence beyond the main venue, Johar Haat kiosks were displayed at the Tata Steel Zoological Park from 14th to 18th January, where artisans from four tribes showcased crafts such as jute work, tribal textiles, Sohrai paintings, crochet, and embroidery. Johar Haat also participated in Jam@Street at Bistupur on 18th January, bringing tribal cuisine and handicrafts to a wider urban audience.
As Johar Haat completes three years, it continues to empower tribal entrepreneurs, promote sustainable livelihoods, and celebrate the richness of indigenous culture, strengthening the bond between tribal communities and the city of Jamshedpur.
