Shopping spree on Dhanteras, shops register brisk business
Jamshedpur, Nov 13: Markets and malls in the city were packed with people as they went out to purchase jewellery and utensils to venerate the occasion of Dhanteras. Known as the festival of wealth and prosperity, Dhanteras was celebrated a day before Diwali festival. The main feature of this festival is shopping. Despite fear of pandemic Covid-19, this time was no less than the previous years.
Usually, it is the jewellers who cash in on the gold rush. However, this year the electronics goods dealers were seen making merry as products like LCDs, music systems and iPhones were in demand. Some even opted for cars and two wheelers.
“A new trend has emerged where people are opting for electronic gadgets. The idea goes well with working professionals who wish to buy items that will be useful in everyday life. The electronic good sales have shot up by 60 per cent this season. There are also some great festive offers,” said Raja Singh, proprietor, National Electronics.
It may be mentioned that Dhanteras is also called Dhanvantari Trayodashi. It falls on the thirteenth lunar day of Krishna Paksha in the Hindu month of Kartik (October November). The word ‘Dhan’ signifies money or wealth. On the day of Dhanteras, people worship the Goddess of Wealth (Goddess Lakshmi).
Since Dhanteras is associated with the worship of Goddess Lakshmi, it is a very important celebration in the homes of the mercantile community.
In Jamshedpur, houses and marketplaces wear a festive look on the day of Dhanteras and marketplaces are abuzz with people all around. Since Dhanteras is considered to be an auspicious day, people wait for this day to buy new vehicles too.
“People want their cars to be delivered on Dhanteras. On this day our sales soar and there were a large number of bookings too. Our showroom was packed with people,” said R K Dua of Motor World.
However, jewellery shows continued to attract buyers in large numbers. People were seen buying the latest designs of gold and diamond sets.
The most sought after consumer durable goods showroom of Jharkhand, National Electronics has launched a unique scheme for Diwali and Dhanteras that gives the customers a chance to win prizes with every purchase.
Spread across Sakchi, Mango and Adityapur the unique showrooms provide all the products various brands of LED TVs, refrigerators, washing machines, conditioners and microwave ovens are easily available to the customer at much convenience. The showroom has launched the biggest scheme for the festive season.
Moreover, in view of Dhanteras and Diwali, Elektrokraft has launched a new scheme where a customer can buy any product on easy installment and without any down payment. On every purchase separate gifts are being given by the companies as well as the showroom.
“I preferred a LED TV to an expensive piece of gold jewellery this time because the new range of television sets are the latest range,” said a buyer.