E-commerce to Get Phygital with TataCLiQ.com


    Jamshedpur, June 4 :The Tata group announced the opening of its e-commerce portal, TataCLiQ.com for customers. TataCLiQ.com, the first-of-its-kind multi-brand PHYGITAL e-commerce marketplace will seamlessly blend online and in-store shopping experience for discerning customers.

    TataCLiQ.com is the first e-commerce marketplace to offer customers the choice of making purchases not only from their website (www.tatacliq.com) but through the mobile apps (iOS and Android platforms) on Day 1.

    At launch, customers will be able to access a wide and well-curated range of top brands across the apparel, electronics and footwear categories, including many brands that are exclusive to TataCLiQ.com. There area host of international fashion and luxury labels, offering products that are not easily accessible online.

    TataCLiQ.com has also upped the ante with a first-of-its-kind PHYGITAL experience, offering innovative services such as click online &PIQ up at store, return to store and ship from store through a large on-ground store network of partner brands. TataCLiQ.com PHYGITAL services will be available across 500 plus stores of 12 partner brands at launch.

    TataCLiQ.com services will be available in the launch phase in 6856 pincodes across 689 cities and towns and 23 states and two Union Territories. This reach would be significantly enhanced in the coming weeks and months.

    TataCLiQ.com only sells C.A.M.E.L.s That’s Certified Authentic Merchandise Everybody Loves
    Understanding shoppers’ needs for authentic brands with a curated shopping experience and not just an undefined catalogue of infinite products, TataCLiQ.com selects with care the brands it brings to the platform – these come straight from partners and their authorised sellers.

    The platform alsopresents a unique brand-forward browsing experience. Each brand has an online storefront akin to exclusive brand stores (EBOs) that stocks the full range of a brand, its latest and fresh merchandise and many exclusives. This strong partnership and curation process makes every product on TataCLiQ.com a C.A.M.E.L.If it is a C.A.M.E.L. from TataCLiQ.com it’s a # Sure-thing.

    TataCLiQ.com promises ‘Real Good Brands at Feel Good Prices’. Over 200,000 products have been curated for launch across 400 brands, with prices starting from Rs. 99. TataCLiQ.com launches with a ‘Freebie Fest’, where every customer purchasing anything from the website is eligible for an attractive freebie ranging from coupons to handbags to bumper surprise gifts.

    Cyrus P. Mistry, Chairman, Tata Sons,inaugurated the PHYGITAL platform today by ordering online at TataCLiQ.com and picking up his order at the Westside store at KalaGhoda, Mumbai. Commenting on the launch, he said, “At the Tata group, we have a rich heritage of pioneering initiatives.

    TataCLiQ.com, a first-of-its-kind phygitale-commerce marketplace brings to India a smart combination of the reassurance and in-store experience of a large on-ground network with the convenience of online shopping, bringing the best of both worlds together.”

    “Currently there are only 30 million regular online shoppers in India and there is immense potential to bring the next 100 million with an offering that builds from their current path to purchase rather than expecting them to change behaviour.

    TataCLiQ.com aims to achieve this by plugging need gaps across instore and online shopping with its unique phygital services and Certified Authentic Merchandise that invokes consumer trust and builds loyalty,” said Ashutosh Pandey, Chief Executive Officer, TataCLiQ.com.


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